Joel Hardin, CEO & Social Security Specialist
Joel Hardin
CEO, City Center Financial, LLC
Professional Profile
Joel Hardin is the Co-Founder and CEO of City Center Financial, LLC, a firm he helped launch in 2016 with a clear purpose: to provide thoughtful, retirement-focused planning built on trust, transparency, and long-term relationships.
Joel plays a central role in shaping the firm’s investment philosophy and long-term planning strategies. His work is grounded in data-driven insight and a commitment to helping clients make well-informed, lasting decisions about their financial future. Whether guiding someone into retirement or helping a family manage wealth across generations, Joel ensures that every strategy reflects what matters most to the client.
Joel Hardin has earned the National Social Security Advisor program, demonstrating advanced expertise in Social Security claiming strategies.
At the heart of his leadership is a deep respect for the responsibility that clients place in the firm. Joel leads a team dedicated to simplifying the complex—offering investment management, income planning, and personalized advice all under one roof. Looking ahead, he remains focused on growing a firm that not only serves today’s retirees but adapts to the evolving needs of future generations—preserving the trust clients place in City Center Financial for years to come.
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How an NSSA® Certified Advisor Will Help You
An NSSA® Certified Advisor provides the knowledge and expertise needed to maximize your Social Security benefits and help you achieve a secure retirement.
Avoid Costly Social Security Claiming Mistakes
Navigating Social Security rules can be complex, and even small mistakes can cost you thousands of dollars in lost benefits. An NSSA® Certified Advisor ensures you make informed decisions and avoid costly errors.
Holistic Retirement Planning
An NSSA® Advisor integrates your Social Security strategy with your overall retirement plan, ensuring your assets work together to meet your financial goals and a clearer path to a secure future.
Guidance You Won’t Get from the Social Security Office
The Social Security office provides information but doesn’t offer personalized advice or strategies. An NSSA® Certified Advisor delivers tailored solutions based on your unique circumstances and goals.