Founder / CEO, Kay Russell and Associates Insurance and Financial Services, LLC
Kay Russell, Founder and CEO of Kay Russell and Associates Insurance and Financial Services, LLC, is a trusted expert in retirement income strategies and social security planning, based in Riverside, California. With a passion for guiding individuals approaching retirement, Kay specializes in creating personalized income strategies that align with her clients' goals and risk tolerances. She understands the intricacies of timing Social Security benefits to maximize retirement income effectively, ensuring her clients are well-prepared for their future.
As a holder of the NSSA® designation in Social Security planning, Kay Russell brings specialized knowledge of Social Security planning to every client relationship.
In addition to retirement planning, Kay is dedicated to helping families with thoughtful legacy planning. She believes in preserving wealth and values for future generations, ensuring that her clients leave a meaningful legacy. With her extensive knowledge and compassionate approach, Kay has established herself as a respected professional in the financial services field.
Outside of her professional commitments, Kay enjoys trail riding and has a keen interest in herding dogs, participating in competitions and nose work with her family. This connection to her hobbies reflects her dedication to balance and well-being, both personally and professionally. Trust Kay Russell and her team to guide you through your financial journey with competence and care, allowing you to enjoy peace of mind as you approach retirement.
An NSSA® Certified Advisor provides the knowledge and expertise needed to maximize your Social Security benefits and help you achieve a secure retirement.

Navigating Social Security rules can be complex, and even small mistakes can cost you thousands of dollars in lost benefits. An NSSA® Certified Advisor ensures you make informed decisions and avoid costly errors.

An NSSA® Advisor integrates your Social Security strategy with your overall retirement plan, ensuring your assets work together to meet your financial goals and a clearer path to a secure future.

The Social Security office provides information but doesn’t offer personalized advice or strategies. An NSSA® Certified Advisor delivers tailored solutions based on your unique circumstances and goals.